Analysis On Survey

Analysis of Survey

Who took the survey?
I put the survey on snapchat as most of my friends fitted the 16-25 demographic. This led to 17 people responding and gave me a good mixed sample of male and females.

Analysis of Responses

1)      Question: How old are you?

Results: 16 = 7, 17 = 10

Comments

This has helped me create a specific target audience for 16-17 year old, and what to put on the cover page which may be appropriate to the target audience.

2)      Question: Male or Female?

Results: Males = 9, Females = 8

Comments

With a mix gender group, I can now see include content that can be directed to both male and female without having the cover page being biased to one over the other.

3)      Question: What’s your favourite colour?

Results: Yellow = 2, Pink = 3, Blue = 6, Red = 2, Black = 3, Dark Green = 1

Comments

From these gathered results, I’ve now realised what colours I may need to add to the cover page which may be the most appealing for the target audience. With the help of letting the audience decide for themselves the colour they like the most, I’ve now conducted that the audience are into their light colours and a slight of dark with blue, pink and black being the three top picked colour. 

4)      Question: How often do you read magazines on a weekly basis?

Results: Never opened a magazine = 10, 1-3 hours = 7

Comments

The point of this question was to find out how long do readers red magazines, if they didn’t read magazines enough then I would realise that the magazines they’ve been encountered with most not of been to appealing to them.

5)  Question: How many of those magazines are a fashion magazine?

Results: None at all = 11, 1-3 = 3, 3-6 = 1, 6-10 = 1

Comments

The point of this question was to evaluate how many of the magazines people have read were fashion magazines, this was because in the brief it states that I’m supposed to make and cover page for a fashion magazine so for me to have a better understanding on how popular an fashion magazine is to my target audience 

6)      Question: How much do you spend on fashion as a whole on a weekly basis? Roughly?

Results: Under £10 = 8, £10-£40 = 6, £40-$60 = 2, £80-£100 = 1

Comments

The reason behind asking this questions was to find out how much people spend on their fashion because considering how the brief is asking us to make an fashion magazine, knowing how much money people spend on fashion in general, will give me a clearer idea on how important fashion is to them

7)      Question: Which one is your favourite fashion magazine?

Results: Vogue = 10, GQ = 4, Glamour = 1, Cosmopolitan = 2

Comments

With each of these fashion magazines, being very popular in the market, I will be able to look more into their designs to find out why they are popular and how they attract their target audience into buying more of their magazines. So knowing which one of the four is peoples favourite will give me a clearer idea on how to design my cover page.

8)      Question: How much would you buy a fashion magazine for?

Results: Below £4 = 12, £4-£6 = 4, £6-£10 = 1

Comments

With twelve people picking below £4, I will now know that the type of magazine I need to design is more of a low-end magazine compared to a high-end. Knowing that the target audience are in there late teens, it’s more understandable if they’d not pay a lot for fashion magazines because of the lack of money they may currently have.

      9)   Question: Outside of fashion, what are your main interests?

Results: 

Comments

With a range of different interests people may be into, I may change an fashion magazine into a more of a sports fashion or with to do with books, so that I can target the magazine to a more specific audience which it may affect the most too. With knowing what type of hobbies my target audience do, I’ll be able to interact with them more through the magazine.

10)      Question: What’s your favourite sports brand?

Results: Nike = 14, Adidas = 2, Under Armour = 1

Comments

As being a sporty individual, I thought that I could design a sports fashion magazine with help for question nine knowing if people will pick sports as a more popular out of the five. So with knowing peoples favourite sports brand, will give me an idea of the design of sportswear which I could get my model wearing to feature on the front cover. As Nike, being the highest voted with 14 votes, I’ll be able to look more into Nike designs to see why they are so popular to people.